Here is Mr Beetle: Universal Publications Limited

40 Patience Games front cover

One of the best things about working in an archive is stumbling across ephemeral items in new donations to our collections, such as 40 Patience Games prefaced by the author as follows:

Preface to 40 Patience Games

With its instructions for how to play the Fool’s Delight, Streets and Alleys, the Jazz Band, the Star (illustrated at the foot of this post) and others, flicking through the pages of this book set me thinking about the tremendous changes in leisure practices brought about by technological innovations such as computer games, karaoke machines and the internet. In the twenty-first century, it is practically impossible to be bored, whether alone or in company. To get their social kicks, our parents, grandparents and great-grandparents had to be resourceful with bits of paper, sets of dice and ingenious games invented by companies like Universal Publications Limited, more usually known as UPL – the 1935 publishers of 40 Patience Games.

UPL advertisement

Established in 1932, UPL initially specialised in commissioning books of puzzles, card games and general works of amusement or light comedy such as the Humour of Drinking and Clerical Chuckles. In the post-war period, they began producing increasingly sophisticated games and resources (score-cards, props and so on) for an expanding leisure market. The company overturned the assumption that party games were for the parlour on a winter’s evening, designing a range of action and non-action games that could be played by two people or twenty, in homes, gardens, club houses or school grounds. There were ‘introducing games’, ‘thawing games’ (today we would probably call them ice-breakers)and ‘table games’ with intriguing names such as Appointment with Fear, Bedlam, Railway Riot and Nothing But the Truth. Many of the games reflected contemporary obsessions, such as the 1940s Spot the Car Parts game illustrative of a growing national interest in, and familiarity with, the motor car. Promotional blurb on boxes and accompanying literature placed the accent on social anxieties and correct behaviours; at the same time, much was made of the ‘riotous fun’ to be had in the playing of UPL’s games. 

Beetle advertisement

Two UPL products from the 1950s I particularly like are the ‘Here is Mr Beetle’ score cards for the competitive drawing and dice game of Beetle (the cards’ smart appearance was expected to bring ‘prestige to any BEETLE PARTY’) and the Crazy Post game, which was still popular in a revamped format in the 1960s. Crazy Post included eight cardboard posting boxes, each with four locations on the front. These were placed around the room or garden, if the weather was fine. Players were given a personal number and received a letter to post from the host or master of ceremonies, with their number pencilled on the back. Once they had posted this letter, they were to race back to fetch another to post, then another, until all 380 letters had been posted. Players gained points for correctly-posted correspondence and lost points for incorrectly-posted correspondence. Town names of similar spelling such as Maldon and Malden and Hertford and Hereford were included to add to the competition, confusion and general mayhem. Imagining the crush and hilarity as the 1950s party guests dashed about with flushed faces, scrambling to post their letters in the right letter box at top speed has taken the edge off my enjoyment of Facebook Scrabble tonight.

illustration from 40 Patience Games

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3 thoughts on “Here is Mr Beetle: Universal Publications Limited

  1. I participate in Beetle Drives at least twice a year,it is thoroughly enjoyed by the 8s to 90+ year olds with bread pudding at half time, what larks we have! What I can’t imagine is life in pre-radio and pre-recoded music times, the silence and the ticking clock, no wonder people learned to play the piano. Loving the blog. xx

    1. I’ve got Beetle Drive envy now! The silence and the ticking clock…hmm… The Silence and the Ticking Clock. Where’s my fountain pen, that sounds like a brilliant novel waiting to be written…xx

  2. Another game you may wish to hear about was “Rush-Hour”. The rules in the game list the address as 3 Fann Street, which in the UPL 1941 catalogue was described as the “former address”, implying that this game was produced prior to 1941. Rush-Hour was a card game of the “Happy Families” genre, supplied in a bright-red slip box (again reminiscent of the 1930’s prior to paper rationing).

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